USAA

During my time at USAA, I had the opportunity to design work that honored service, told powerful stories, and connected deeply with the military community. From large-scale tributes like the Poppy Wall of Honor to campaigns for the Army-Navy Game, sweepstakes, birthdays, and holidays — I brought intention and clarity to every design. Each project was an opportunity to show respect through craft across print, digital, and motion.
Army-Navy Game
360° Campaign Design
Role: Designer I
Focus: Social, Email, Coin

Overview
The Army-Navy Game is a pinnacle event for the military community, and I contributed to the campaign through a diverse range of touchpoints. My work spanned high-level commemorative concepts for the official game coin, final execution of the coin backer, and creative direction for pre-game social videos and digital fan engagement.
Challenge
The challenge lay in honoring the game's deep history while meeting the intense brand expectations of a massive, multi-channel campaign. I had to pivot between the prestigious, storytelling-heavy design of a commemorative coin and the fast-paced requirements of social media, ensuring every asset felt both historically grounded and modernly engaging for a global audience of fans and service members.
Approach
I bridged the gap between historical storytelling and modern engagement by developing a finalist coin concept rooted in Baltimore’s Fort McHenry legacy, eventually designing the final coin backer for the winning execution. My contribution extended into the digital space, where I collaborated on creative brainstorms for pre-game social videos and designed the fan-facing email for the Fan Fest experience. This integrated approach allowed me to maintain a passionate, consistent brand voice across both the game's physical honors and its high-energy social presence.
Poppy Wall of Honor
Memorial Day Conflict Panels
Role: Designer I
Focus: Typography, Layout Systems, Large-Scale Design

Overview
For Memorial Day, USAA’s Poppy Wall of Honor commemorates the American lives lost in military conflicts. I was tasked with designing the typographic layout system for the wall’s conflict panels—each one highlighting a different war or operation, the number of American lives lost, and a brief narrative providing context.
Challenge
Designing for the Poppy Wall of Honor was a profound responsibility that required balancing deep emotional resonance with a quiet, dignified clarity. The goal was to guide visitors from high-level context to a personal connection with the fallen through a repeatable system that remained consistent across over a century of military history.
Approach
This typographic approach creates immediate trust and emotional clarity by presenting the sacrifice as the hero: a distance-readable number establishes instant understanding, a clean hierarchy guides the viewer from context to story, and the restrained tone holds up in a Memorial Day environment—so in just a few seconds, people feel the weight of the message. By anchoring each panel with the total number of American lives lost, I developed a repeatable system in which every choice, from low-light readability to a reverent palette, allowed the magnitude of the sacrifice to speak for itself.
Military Birthday Series Supers
Role: Art Direction & Designer
Focus: Social-first design, Typography, Layout Systems

Overview
For this social media series, I defined the typographic and layout system for video "supers" celebrating various military branch birthdays. The project featured veteran employees decoding branch-specific lingo, requiring a cohesive set of title cards, nameplates, and comment graphics that could be used across campaigns for the Air Force, Army, Navy, Marine Corps, and National Guard.
Challenge
The goal was to inject the fun, fast-paced energy of short-form video into USAA’s traditionally reverent brand identity. I needed to create a visual language that felt "social-first" and celebratory, yet remained professional and repeatable enough to maintain a unified look across multiple video shoots and military branches.​​​​​​​
Approach
I brought the brand to life by tilting USAA’s bold typography at opposing angles to create a sense of playfulness and motion that mirrored the video edits. To ensure key phrases stood out on small mobile screens, I used high-contrast blocks to highlight specific terms and names. This system balanced brand integrity with high-energy design, allowing the message to be both instantly readable and deeply engaging for a social audience.
Black History Month Social
Role: Art Direction & Designer
Focus: Social-first design, Typography, Motion Graphics

Overview
I was responsible for the art direction and design of a headline motion graphic celebrating Black History Month. This aesthetic served as the blueprint for a broader social series, including the design of question cards, name plates, and end cards for video interviews, ensuring a unified and celebratory voice throughout the month.
Challenge
The challenge was to authentically celebrate the multifaceted nature of Black identity while remaining rooted in USAA’s brand standards. I needed to create a visual language that felt bold and culturally significant, ensuring that the message—that these qualities are inherent and deserve recognition year-round—remained the focal point across all social formats.
Approach
I used a storytelling-driven typographic approach to communicate that Black history is inseparable from innovation and excellence. By pairing USAA’s bold brand font with a Pan-African color palette and African-inspired patterns, I created a vibrant, respectful balance that didn't overshadow the cultural elements. This system allowed the motion graphics to transition seamlessly between words, emphasizing that while we celebrate during February, these traits are a permanent part of the cultural fabric.
Static Social Media Graphics
Creative Direction:
Women's Empowerment Day
Art Direction & Animation:
4th of July
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